NEWELL, S.D. – Being in the sheep business in 2026 is a fascinating mix of high market potential, technological evolution, and the same old stubborn realities that have challenged shepherds for thousands of years.
Among some historic, highly targeted shows and sales across the United States is the Newell Ram Show & Sale, that has been welcoming consignments of purebred Stud Rams, Ewes, and Range Rams since 1945.
Set for September 17-18, 2026, Newell is one of the premier Northern Plains events for rugged, range-ready rams. It features a robust multi-breed show followed by a high-volume sale. Buyers flock here for top-quality breeds that can include Rambouillet Targhee, Suffolk, Hampshire, SAMM, Dorset, Polypay, Merino, Corriedale, Columbias, and recently introduced Katahdin, all perfectly adapted to western range conditions.
The 81st Annual Newell Ram Show & Sale is accepting entries for the 2026 event. Producers have until June 20, 2026 to submit entry forms and online submissions available directly at newellramsale.com Consignors can also mail or email forms to Newell Ram Sale, 15156 SD Hwy 79, Newell, SD 57760 or newellramsale@hotmail.com
According to Codi Mills, Newell Ram Sale committee member, whether you are a multi-generational producer or just breaking into the industry, this premier two-day event is the perfect platform to showcase your operation and connect with top-tier regional genetics.
Thursday, September 17: The Showcases
- 9:00 AM – Sheep Show: The competitive action kicks off with the ewes, followed immediately by the rams.
- 10:00 AM – Wool Show: Growers are encouraged to bring their finest fleeces. Winning entries will walk away with cash prizes.
- Evening – Awards Banquet: A special dinner to celebrate the day’s champions and honor the event’s dedicated, long-time consignors.
Friday, September 18: The Sale
- The Auction: The live bidding kicks off at the Newell Ram Sale Barn, located at the Newell rodeo grounds.
- Order of Sale: Ewes will sell first, followed by stud rams and range rams.
- Can’t Make It? The entire auction will be broadcast live online via DV Auction, allowing remote buyers to bid in real-time.
The Newell Sale routinely draws elite consignments from an eight-state region, offering buyers a variety of dependable seedstock. Many top-tier consignors who bring sheep to Newell utilize Expected Breeding Values (EBVs). When reviewing individual lot listings in the catalog, you will often find metrics for maternal traits, growth and carcass, and wool quality. Featured breeds typically include:
- Fine & Medium Wool / Dual-Purpose: Rambouillet, Targhee, SAMM, Columbia, and Corriedale.
- Meat Breeds: Suffolk, Hampshire, and Dorset.
All entries must be postmarked by June 20, 2026. Entry forms and online submissions are available directly at newellramsale.com
