RAPID CITY, S.D. — Christina Singer said she found more than a career when she joined Keller Williams in the Black Hills nearly eight years ago.

Singer, who moved to Spearfish from Illinois after working in hospitality management, said she was drawn to the brokerage’s culture of mentorship and collaboration while transitioning into real estate.

“I felt like Keller Williams really fit my personality,” Singer said during an interview on the Rapid City Business Journal podcast. She largely attributed this to the helpful, generous environment she noticed when first joining Keller Williams.

Singer began her real estate career shortly before the COVID-19 pandemic disrupted the economy. Instead of slowing the market, however, she said the Black Hills saw an influx of buyers relocating from other states.

According to Singer, the region’s tourism industry continues to drive interest from out-of-state buyers who visit the Black Hills and later decide to move there permanently.

Singer also discussed the current housing market, describing it as more balanced than the highly competitive conditions seen during 2020 and 2021. She said buyers now have more inventory to choose from, while sellers are adjusting expectations and negotiating more frequently through inspections and appraisals.

Much of the conversation centered on KW Cares, Keller Williams’ international 501(c)(3) nonprofit organization that provides financial assistance and disaster relief to agents and their families.

Singer explained that the organization was created to support agents facing medical emergencies, natural disasters or other unexpected hardships. Because real estate agents work largely on commission, she said emergencies can quickly create financial strain for families.

“No one plans on an emergency and sometimes you need some extra help,” Singer added.

As of 2025, the organization has distributed millions of dollars in assistance and helped thousands of families since its founding more than 20 years ago.

Locally, KW Cares is preparing for its “Cornhole for a Cause” fundraiser on May 29 at the Nerdy Nuts Expo building at the Central States Fairgrounds in Rapid City.

This year’s event will benefit Keller Williams agent Matt Newton and his family following the premature birth of their daughter, Elsie Mae, who spent several weeks in the neonatal intensive care unit.

Proceeds from the cornhole tournament, silent auction and raffle will go directly to the family to help offset expenses while they focus on caring for their children.

The event begins at 5 p.m. and will also feature food vendors and community activities. Singer encouraged residents to attend, participate in the tournament or support the fundraiser through the silent auction.

When describing what makes Keller Williams and KW Cares unique to its community, Singer sums it up well: “Caring for people, helping people. Agents helping other agents.” 

More information regarding the May 29 event is available at centralstatesfairinc.com. Those interested in learning more about KW Cares can visit their website at kwcares.org.