PIERRE, S.D. – South Dakota Attorney General Marty Jackley announced Thursday that the state will receive more than $100,000 as part of a multistate settlement with home improvement retailer Menards regarding deceptive marketing practices.

The settlement resolves allegations that the company misled customers through its 11 percent rebate program. The investigation, led by a coalition of 10 attorneys general, focused on claims that Menards falsely advertised point-of-purchase discounts when the program actually provided in-store credit for future purchases.

Despite its advertising, Menards did not put cash in the hands of their customers or provide the discount at the time of check out, Jackley said in a statement. He noted his appreciation for the company’s willingness to correct its advertisements and address concerns for South Dakota consumers.

Investigators alleged that Menards used prolific advertising such as 11% OFF EVERYTHING to imply immediate savings. The probe also found that the company failed to properly disclose material limitations, often hiding disclaimers in small print. Additionally, the company represented Rebates International as a separate entity when it is actually part of Menards.

Under the terms of the settlement, South Dakota will receive $102,888.64. The funds are designated for the Attorney General’s Consumer Protection Division to support consumer education and future investigations in South Dakota and beyond.

Menards has agreed to several changes in its business practices. The company is now prohibited from representing store credit programs as point-of-purchase discounts. Menards must also clearly disclose all terms and conditions of the rebate program and identify its connection to Rebates International.

The retailer is further required to allow consumers at least one year from the date of purchase to submit rebate claims. Menards must also investigate the feasibility of allowing customers to submit and redeem rebates online.

Other states participating in the settlement include Arizona, Illinois, Iowa, Kansas, Michigan, Minnesota, Nebraska, Ohio, and Wisconsin.

While the settlement affects stores across the region, residents in Rapid City and surrounding areas will see these advertising changes implemented at local retail locations immediately.