Some of these rules are mandated by law. Some are rooted in common sense.
Applicable Laws
You must be 21 or older to purchase or consume alcohol.
Alcohol may generally be sold until 2:00 a.m., although local rules may be more restrictive.
It is unlawful to possess an open alcoholic beverage in a motor vehicle. (Note: Some very limited exceptions exist, such as chartered busses or limos).
It is unlawful to drink from an open container in a public area. However, the City of Sturgis makes exceptions during the Rally. For more information on the permitted open container location, see accompanying map and description.
Sturgis police tows every night. Sturgis Chief of Police Geody VanDewater has advised: “[I]f you plan to park downtown with the intention of leaving your bikes there after drinking, leave them at home. We tow everything from Main Street nightly at 2am so our Public Works crews can clean up downtown and get it ready for the following day.”
Don’t drink and drive. Law enforcement will be actively patrolling for impaired drivers and riders. DUI enforcement is a major focus throughout the event.
Common Sense Guidelines
Do not drive (or ride as a passenger on a motorcycle) after drinking. Alcohol significantly reduces judgment, balance, and reaction time—skills that are especially critical on a motorcycle. Motorcycles provide much less protection than motor vehicles, and even small amounts of alcohol increase the risk of a serious crash. Numerous deaths and injury accidents occur each year during the Rally. Don’t become a statistic!
Riders and passengers on motorcycles should wear protective gear (helmet, jacket, gloves, and boots) and high-visibility clothing at all times.
Drive attentively and defensively, keeping a close eye out for motorcyclists. Slow down when approaching intersections, even if you aren’t required to stop. Check your blind spots obsessively to avoid striking motorcyclists. Drive slower than normal during heavy Rally traffic. Roadways can be extremely congested with motorcyclists and other drivers who are unfamiliar with the area.
Find a designated driver before starting to imbibe alcohol. Consider using a taxi, rideshare, or shuttle service.
Eat before and while drinking, and alternate alcoholic beverages with water or juice.
Stay hydrated. August temperatures, direct sun, and riding gear can cause dehydration, which can worsen the effects of alcohol.
Don’t fool yourself. Even if you feel capable, your riding or driving ability may be impaired before you realize it.
Avoid mixing recreational drugs or medication with alcohol.
Be on guard. Keep track of your drinks. Don’t accept unattended drinks from strangers and don’t allow others to have access to your drinks.
Keep company with a safe group. Avoid crowded and boisterous venues, especially on your own.
Look out for others. Be proactive in helping to ensure the safety of others who have had too much to drink. Help facilitate transportation for those who need it.
Welcome to the 2026 Sturgis Rally!
Note: This week’s column has been prepared in consultation with Geody VanDewater, Chief of Police for the City of Sturgis. The author wishes to thank Chief VanDewater for his assistance and input, as well as Attorney Sarah Baron and Claudia Baron.
Anyone desiring to communicate with the Author, may do so by sending an e-mail to the author at rogermbaron@gmail.com
