RAPID CITY, SD — Quincy Good Star, a Rapid City minister, author and cultural educator, has launched a new vitamin and supplement business called Noble Savage while continuing his longtime ministry work in the community and beyond.

Good Star, a Lakota pastor born and raised in Rapid City, said the company grew out of his passion for fitness, years of personal transformation and a desire to create a business that could work alongside his ministry.

Noble Savage Fit offers a range of products including creatine, pre-workout supplements, multivitamins, fish oil, sleep aids and other wellness products. Good Star said the company uses its own formulas and works with its own manufacturer rather than reselling products made by another brand.

“We have our own manufacturer. We have our own recipes,” Good Star said. “We’re not selling anybody else’s products. These are our products.”

Good Star said the business was born after he and his daughter, both committed to fitness, found themselves regularly buying supplements and began considering whether they could build something of their own. At the same time, he said, he was looking for a creative business idea that would fit with his ministry schedule after stepping away from real estate.

The result was Noble Savage Fit, a brand he said is built around quality ingredients and lower prices than many competitors.

“It’s a tough market,” Good Star said. “We knew we needed to stand out somehow.”

The company’s website, NobleSavage.fit, lists ingredient panels alongside products so customers can review formulas for themselves, he said.

Good Star said his ministry remains central to his life. He has been in full-time ministry for nearly 18 years and leads Grace City Church, which meets Tuesday nights in Rapid City. He also leads Quincy Good Star Ministries, a nonprofit through which he handles speaking engagements, books and media outreach.

Good Star said he has written three books and hosts a television broadcast that airs in parts of New Mexico, Arizona and Colorado through Alpha Omega Broadcasting.

His journey into ministry followed years of hardship. Good Star said he served time in state and federal prison in his early 20s on drug-related charges. While incarcerated, he said, he began working out and started reevaluating the direction of his life.

“I was sick and tired of the way my life was going,” Good Star said.

He said his faith helped transform his life, and he has now been sober for 20 years. Today, he also serves as chaplain at the Pennington County Jail, where he has ministered for about a decade.

Good Star said his past and his recovery help shape how he connects with others, especially those struggling with identity, addiction or hopelessness.

He said part of his mission is showing people that success, healing and growth are possible regardless of background.

In addition to his ministry work, Good Star also teaches and interprets Lakota culture, language and history. He has given cultural sensitivity presentations for educators and law enforcement and said preserving and sharing that knowledge is an important part of his calling.

Good Star said the name Noble Savage carries both a modern edge and a deeper cultural meaning. He described it as a phrase that reflects strength and dignity, adding that “anybody can be a noble savage.”

For more information about the ministry, visit quincygoodstar.com. Information about the supplement company is available at noblesavage.fit.