RAPID CITY, SD – For the 14th consecutive year, more than 140,000 students and families across the U.S. will receive a much-needed gift heading into back-to-school season. Round Room, LLC, one of the country’s largest Verizon Authorized Retailers, is continuing its commitment to the communities it serves by giving away more than $3 million worth of free backpacks at its stores.

“School Rocks Backpack Giveaway” takes place on Sunday, July 26 at 1 p.m. to 4:30 p.m. at Verizon, 725 Omaha Street in Rapid City. Families are invited to receive a free backpack, one per present child and while supplies last. The local Verizon will have about 500 backpacks on hand.

In total, more than 140,000 backpacks will be distributed throughout the day nationwide.

“Back-to-school costs continue to put pressure on many families, and something as simple as a backpack can make a meaningful impact,” said Scott Moorehead, CEO of Round Room.